INTRODUCTION:The
human body is an incredible piece of
machinery, it prioritizes physiological
functions that are most important, even
if the person desires to act in a way
that is non-essential, the brain will
automatically shut down the neurological
responses to achieve that action. This
is most true in the case of sex. Sex
is not the most important thing in the
world, it is natures way to ensure
procreation, yet it is something that
every man would like to perform regularly
and enjoy the experience, however the
brain has its own decision making process.
Under normal conditions where the body
and mind is free of stress, the neurological
impulses that regulate the pleasure
centers in the brain allows the body
to produce hormones that stimulate the
appetite for sex. However, during times
of stress, the brain releases chemicals
that act in response to stressors to
protect essential functions and processes
in the body. The brain prioritizes the
important functions and responses, and
it does not permit the pleasure centers
from being stimulated. One of the essential
requirements to enjoy a pleasurable
sexual experience is to de-stress. The
symptoms of a lack of sexual drive are:
- Fatigue
- Lack of clarity
- Mental disturbances
- Stress
- Lack of ambition
- Lack of motivation
THE PRODUCT:AV
VITA-M is a proprietary formula that
combines a selection of herbs that have
been used in Ayurveda for centuries
to promote and stimulate male health
and sexual enjoyment. The formula is
based on protecting Mens Health,
promoting recovery & stimulating
sexual functioning.
COMPOSITION:Each
capsule of AV VITA M contain extracts
of:
RESEARCH:
Evaluation
of Adaptogenic activity of a Polyherbal
preparation
Withania
somnifera:
Ashwagandha (or Indian Ginseng
as it is sometimes called) is one
of the most widely studied Indian
herbs. Long considered a premier adaptogenic
herb, Ashwagandha has clearly demonstrated
anti-stress properties, including
resistance to gastric ulcers
caused by aspirin and improved endurance
as measured by swimming times and
other endurance tests. The chief active
ingredients are glycowithanolides,
which are potent immunomodulators.
Researchers in India and Germany have
shown Ashwagandha to be superior to
Panax ginseng in double-blind trials
controlled with placebos. Ashwagandha
has been traditionally used as an
aphrodisiac and treatment of impotence.In
a study by Singh B, Chandan BK, Gupta
DK, Withania somnifera was evaluated
for putative antistress activity against
a battery of tests to delineate the
activity of this fraction. The latter
fraction exhibited significant antistress
activity in a dose-related manner
(Singh et al., 2001) and was further
studied against chemical and physical
induced stress in rats and mice. The
extract of Withania somnifera root
(a commercial preparation available
locally) was also used to compare
the results. A preliminary acute toxicity
study in mice showed a good margin
of safety with a high therapeutic
index.In a separate study, the effect
of Withania somnifera on the cellular
immune responses (CMI) was demonstrated
in normal as well as tumour bearing
animals. Administration of Withania
extract was found to enhance the proliferation
of lymphocytes, bone marrow cells
and thymocytes in responses to mitogens.
Both PHA and Con A mitogens along
with Withania treated splenocytes,
bone marrow cells and thymocytes could
stimulate proliferation twice greater
than the normal. Withania treated
splenocytes along with the mitogen
LPS (10 microg/ml) could stimulate
the lymphocyte proliferation six times
more than the normal. Natural killer
cell activity (NK) was found to be
enhanced significantly in both the
normal and the tumour bearing group
and it was found to be earlier than
the control (48.92% cell lysis). Antibody
dependent cellular cytotoxicity (ADCC)
was found to be enhanced in the Withania
treated group on the 9th day (65%
cell lysis). An early Antibody dependent
complement mediated cytotoxicity (ACC)
was observed in the Withania treated
group on day 13 (47% cell lysis).Ilayperuma
I, Ratnasooriya WD, Weerasooriya TR.
at the Department of Anatomy, Faculty
of Medicine, University of Ruhuna,
Sri Lanka demonstrated the effect
of Withania somnifera extract on the
sexual behavior of male adult rats.
Emblica
officinalis:
The fruit of this plant is amongst
the most highly rates ingredients
in Ayurvedic medicine. The fruit is
said to have the highest content of
Vitamin C of all known plants and
contains a wide spectrum of Phytochemicalss
that display anti-oxidant activity.
Ellagic acid , tannic acid form a
part of these powerful immuno-regulating,
protecting compounds.The cytoprotective
and immunomodulating properties of
Emblica officinalis (Amla) against
chromium (VI) induced oxidative damage
has been reported by scientists at
the Defence Institute of Physiology
and Allied Sciences, Timarpur, Lucknow
Road, Delhi-110054, India.. Chromium
(VI) at 1 micro g/mL concentration
was highly cytotoxic. It enhanced
free radical production and decreased
reduced glutathione (GSH) levels and
glutathione peroxidase (GPx) activity
in macrophages. The presence of Amla
resulted in an enhanced cell survival,
decreased free radical production
and higher antioxidant levels similar
to that of control cells. Further,
chromium (VI) treatment resulted in
decreased phagocytosis and gamma-interferon
(gamma-IFN) production while Amla
inhibited chromium induced immunosuppression
and restored both phagocytosis and
gamma-IFN.In a separate study, the
effect of tannoid principles emblicanin
A, emblicanin B, punigluconin, and
pedunculagin of E. officinalis was
assessed on chronic unpredictable
footshock-induced stress-induced perturbations
in oxidative free radical scavanging
enzymes in rat brain frontal cortex
and striatum. Chronic stress, administered
over a period of 21 days, induced
significant increase in rat brain
frontal cortical and striatal superoxide
dismutase (SOD) activity, concomitant
with significant reduction in catalase
(CAT) and glutathione peroxidase (GPX)
activity. The changes in the enzyme
activities was accompanied by an increase
in lipid peroxidation, in terms of
augmented thiobarbituric acid-reactive
products. Administration of Emblica
tannoids (10 and 20 mg, po) for 21
days, concomitant with the stress
procedure, induced a dose-related
alteration in the stress effects.
Thus, a tendency towards normalization
of the activities of SOD, CAT and
GPX was noted in both the brain areas,
together, with reduction in lipid
peroxidation. The results indicate
that the reported antistress rasayana
activity of E. officinalis may be,
at least partly due to its tendency
to normalize stress-induced perturbations
in oxidative free radical scavenging
activity, in view of the postulate
that several stress-induced diseases,
including the process of aging, may
be related to accumulation of oxidative
free radicals in different tissues
Asparagus
racemosa:
Asparagus racemosa is a rejuvenating
herb that cools the body and strengthens
and nourishes the tissues. Asparagus
racemosa serves to build immunity,
improve the intellect, stimulate digestion,
and enhance strength and energy. It
helps remove toxins from the blood
and supports the proper function of
the liver. Asparagus racemosa also
acts to soothe, protect and nurture
inflamed membranes of the lungs, stomach,
kidneys and reproductive organs.Gaitonde
and Jethmalani, have observed antioxytocie
and anti- ADH activity in the saponin
fractions isolated from the roots
of A. racemosus. In a recent study
by Sharma et al. Shatavari was shown
to possess anabolic properties viz.
growth promotion. The authors also
consider the plant as an adaptogenic
substance.
Avena sativa:
This is a highly nutritive herb. Avena
sativa contains a wide range of amino
acids that help restore depletion
of these compounds from dietary sources.
The activity of this herb in reducing
oxidative stress ha been demonstrated
in a clinical study by Rezar V, Pajk
T, Marinsek Logar R, Jese Janezic
V, Salobir K, Oresnik A, Salobir J.
at the Institute of Nutrition, Biotechnical
Faculty, University of Ljubljana,
Domzale, Slovenia.
Trikatu:
A traditional Ayurvedic formula consisting
of three spices, this ingredient helps
stimulate the digestive process. By
increasing the metabolism of essential
nutrients, this ingredient makes the
formula more active.
Ocimum sanctum:
Holy Basil as it is commonly known
is considered a herb of the Gods.
Its adaptogenic properties make this
a particularly important plants in
the prevention of immune disorders.
Researchers at the Department of Horticulture
and National Food Safety and Toxicology,
Michigan State University, USA. have
demonstrated the antioxidant activity
of the herb extracts. Two Researchers,
Vrinda B & Uma Devi P , have shown
that Orientin (Ot) and Vicenin (Vc),
two water-soluble flavonoids isolated
from the leaves of Indian holy basil
Ocimum sanctum have shown significant
protection against radiation lethality
and chromosomal aberrations in vivo.Other
researchers at The Department of Horticulture
and National Food Safety and Toxicology,
Michigan State University, USA have
demonstrated the anti-oxidant activity
by bioassay-directed extraction of
the fresh leaves and stems of Ocimum
sanctum and purification of the extract
yielded the following compounds; cirsilineol
[1], cirsimaritin [2], isothymusin
[3], isothymonin [4], apigenin [5],
rosmarinic acid [6], and appreciable
quantities of eugenol. The structures
of compounds 1-6 were established
using spectroscopic methods. Compounds
1 and 5 were isolated previously from
O. sanctum whereas compounds 2 and
3 are here identified for the first
time from O. sanctum. Eugenol, a major
component of the volatile oil, and
compounds 1, 3, 4, and 6 demonstrated
good antioxidant activity at 10-microM
concentrations. Anti-inflammatory
activity or cyclooxygenase inhibitory
activity of these compounds were observed.
Eugenol demonstrated 97% cyclooxygenase-1
inhibitory activity when assayed at
1000-microM concentrations. Compounds
1, 2, and 4-6 displayed 37, 50, 37,
65, and 58% cyclooxygenase-1 inhibitory
activity, respectively, when assayed
at 1000-microM concentrations.Researchers
studying the incidence of papillomas
and squamous cell carcinomas have
shown that these significantly reduced,
and treatment with extracts of Ocimum
sanctum increased the survival rate
in the topically applied leaf paste
and orally administered extracts to
animals. Orally administered aqueous
extract have showed profound effect
in Histopathological observations
made on the mucosa confirmed these
findings. Further fluorescent spectral
studies at 405 nm excitation on the
mucosa of control, DMBA and extracts
orally administered experimental animals
showed a prominent maxima at 430 nm
for control, 628 nm for DMBA induced
carcinomas while aqueous and ethanolic
extracts administered animals showed
at 486 nm and 488 nm, respectively.
The fluorescent intensity at 630 nm
(FI630 nm) was significantly reduced
and the ratio of fluorescent intensities
at 520 nm and 630 nm (FI520 nm/630
nm) were significantly increased in
orally administered extracts compared
to DMBA treated animals. These observations
suggest that the orally administered
extract of O. sanctum may have the
ability to prevent the early events
of carcinogenesis.A study by Banerjee
S and co workers, reports the modulatory
influence of proprietory extract from
the leaves of Ocimum sanctum on the
activities of cytochrome p-450, cytochrome
b5, and aryl hydrocarbon hydroxylase
enzymes in the liver and glutathione-S-transferase
and reduced glutathione level in the
liver, lung, and stomach of the mouse.
Oral treatment with the leaf extract
at 400 and 800 mg/kg body wt for 15
days would significantly elevate the
activities of cytochrome p-450 (p
< 0.05), cytochrome b5 (p <
0.01, p < 0.001), aryl hydrocarbon
hydroxylase (p < 0.05), and glutathione
S-transferase (p < 0.05, p <
0.01), all of which are important
in the detoxification of carcinogens
as well as mutagens. Moreover treatment
with 400 and 800 mg/kg body wt of
Ocimum extract for 15 days also significantly
elevated extrahepatic glutathione-S-transferase
(p < 0.05, p < 0.01). The reduced
glutathione level was also elevated
by treatment with the leaf extract
in liver, lung, and stomach tissues
(p < 0.01, p < 0.001). Mice
fed a diet containing 0.75% butylated
hydroxyanisole (positive control)
revealed no alteration in the basal
hepatic cytochrome p-450 and aryl
hydrocarbon hydroxylase level, but
hepatic cytochrome b5 and glutathione
S-transferase activity in hepatic
and extrahepatic organs were elevated
in a time-responsive manner (p <
0.05, p < 0.001). The observations
suggest further exploitation of the
Ocimum leaf extract or its active
principle(s) for the chemoprevention
of chemical carcinogenesis in different
animal model systems
Shilajit:
Shilajit is one of Ayurvedas
most popular ingredients. It is an
exudate from the rocks of the Himalayan
Mountains. It is a complex mixture
of inorganic and organic substances.
In Ayurveda folk medicine, Shilajit
is a reputable rasayana a rejuvenator
and a general tonic. The major ingredients
are though to be fulvic acid, colloidal
minerals and dibenzopyrone triterpenes.
Shilajit has been shown to possess
antioxidant, antiallergy, and antacid
effects. In addition, Shilajit has
been reported to be an aphrodisiac
and an antidote to impotence.
Tribulus
terrestris:
The active compounds are eight different
furostanol saponins that are found
in the aerial parts of the plant.
The original work on Tribulus and
endocrine function was done by Bulgarian
scientist at the Chemical Pharmaceutical
Institute in Sofia, who were interested
in a non-hormonal treatment for dysfunctions
of sexual (including low libido, strengths
of erection, spermatogenesis, and
rising testosterone level.) Researchers
found that a 750mg daily dose of standardize
extract increased testosterone level
by over 30%! No wonder that product
is very popular with Bulgarian and
East European athletes. Woman reported
greater fertility and improved menopausal
symptoms, along with increased energy
levels and improved libido. In men,
the speed, motility, and the number
of sperm all increased, along with
and increase in muscle mass. The mechanism
of action is believed to be through
stimulation of leutinizing hormone
(LH) secretion.Gauthaman K, Adaikan
PG, Prasad RN, at the Department of
Obstetrics and Gynaecology, National
University Hospital, National University
of Singapore, demonstrated the Aphrodisiac
properties of Tribulus Terrestris
extract (Protodioscin) in normal and
castrated rats. In a separate study,
Brown GA, and co workers at the Exercise
Biochemistry Laboratory, Department
of Health and Human Performance, Iowa
State University, Ames. Effects of
androstenedione-herbal supplementation
on serum sex hormone concentrations
in 30- to 59-year-old men.
Piper longum:
This herb yields an alkaloid called
piperine. Piperine is a proven bioenhancer
and increases the bio-availability
of primary compounds within a formula.
Piper longum extracts are found in
all our products.
DOSAGE:
1 capsule two to three times a day
after meals.
CONTRAINDICATIONS:
None reported
INDICATIONS:
- Promoting good health
- Increasing hormone levels
- Stimulating the endocrinal glands
that produce sex hormones
- Removes stress
- Helps the body build immunity
- Promotes a feeling of content
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