Select Language  
Hair Care Face Care Body Care Herbal Supplements
Herbal Supplements  
  • Naturvit
  • Oxylite



Most people tend to look at the external image of the hair , skin and nails as a sign of beauty and health. This is far from the truth. The fact is that the Hair , skin and nails are a manifestation of internal health and whilst cosmetics can camouflage the problems for a while, they cannot reverse the health problems causing poor hair, skin and or nail conditions.

Amsar is a health care company conducting research on holistic health care for over 50 years and our research has shown that internal health leads to external beauty and our natural cosmetics when combined with natural vitamins form a unique and important therapy that takes care of every persons health.

Vitamins are generally synthetic , produced from dangerous Tar derivatives or synthetic ascorbic acid. These do more harm than good and the ground breaking book " A 100 Year Lie" exposed the dangers of using vitamins and supplements manufactured and sold by pharmaceutical companies across the globe. Amsar was one of the first companies to develop and produce a 100% natural vitamin supplement which delivers safe and absorbable vitamins derived from plant sources.


Wheat germ/Wheat Bran extract:

Extracted from wheat bran ,B Vitamins are the brains best friend and B Vitamins play the most important role in ensuring optimal brain function due to fact that they deliver oxygen to the brain and protect it from harmful oxidants. B Vitamins also turn glucose into energy within brain cells and keep neurotransmitters in circulation. B Vitamins are water soluble and need to be replaced daily. B vitamins improve IQ, Memory, Mental Alertness/Concentration, Mood, Energy, Immune Function, are anti oxidant, promotes metabolism of cholesterol, reduces risk of cardio vascular disease. The B12 in this formula is Methylcobalamin (the most superior, Bio-available and absorbable B23). Contains B1, B2, Niacin, Vitamin B6, Folic Acid, Vitamin B12 (Methylcobalamin), Biotin, Pantothenic Acid, Choline, Inositol, and Para Aminobenzoic Acid.

Vitamin E & A are fat Soluble vitamins extracted from wheat germ:

Vitamin E has many biological functions, the antioxidant function being the most important and/or best known. Other functions include enzymatic activities, gene expression, and neurological function(s). The most important function of vitamin E has been suggested to be in cell signaling (and it may not have a significant role in antioxidant metabolism).

As an antioxidant, vitamin E acts as a peroxyl radical scavenger, preventing the propagation of free radicals in tissues, by reacting with them to form a tocopheryl radical, which will then be reduced by a hydrogen donor (such as vitamin C) and thus return to its reduced state. As it is fat-soluble, it is incorporated into cell membranes, which protects them from oxidative damage.

As an enzymatic activity regulator, for instance, protein kinase C (PKC), which plays a role in smooth muscle growth, can be inhibited by α-tocopherol. α-Tocopherol has a stimulatory effect on the dephosphorylation enzyme, protein phosphatase 2A, which in turn, cleaves phosphate groups from PKC, leading to its deactivation, bringing the smooth muscle growth to a halt.

Vitamin E also has an effect on gene expression. Macrophages rich in cholesterol are found in the atherogenetic tissue. Scavenger receptor CD36 is a class B scavenger receptor found to be up-regulated by oxidized low density lipoprotein (LDL) and binds it. Treatment with α-tocopherol was found to down regulate the expression of the CD36 scavenger receptor gene and the scavenger receptor class A (SR-A) and modulates expression of the connective tissue growth factor (CTGF). The CTGF gene, when expressed, is responsible for the repair of wounds and regeneration of the extracellular tissue lost or damaged during atherosclerosis.

Vitamin E also plays a role in neurological functions, and inhibition of platelet aggregation.

Vitamin E also protects lipids and prevents the oxidation of polyunsaturated fatty acids.

Vitamin A is a group of nutritionally unsaturated hydrocarbons, which include retinol, retinal, retinoic acid, and several provitamin A carotenoids, among which beta-carotene is the most important Vitamin A has multiple functions, it is important for growth and development, for the maintenance of the immune system and good vision Vitamin A is needed by the retina of the eye in the form of retinal, which combines with protein opsin to form rhodopsin the light-absorbing molecule, that is necessary for both low-light (scotopic vision) and color vision. Vitamin A also functions in a very different role as an irreversibly oxidized form of retinol known as retinoic acid, which is an important hormone-like growth factor for epithelial and other cells.

Vitamin C from Indian Gooseberry:

Indian gooseberry has undergone preliminary research( including Amsar's own research), demonstrating in vitro antiviral and antimicrobial properties. There is preliminary evidence in vitro that its extracts induce apoptosis and modify gene expression in osteoclasts involved in rheumatoid arthritis and osteoporosis. It may prove to have potential activity against some cancers.] One recent animal study found treatment with E. officinalis reduced severity of acute pancreatitis(induced by L-arginine in rats). It also promoted the spontaneous repair and regeneration process of the pancreas occurring after an acute attack.

Experimental preparations of leaves, bark or fruit have shown potential efficacy against laboratory models of disease, such as for inflammation, cancer, age-related renal disease, and diabetes.

A human pilot study demonstrated a reduction of blood cholesterol levels in both normal and hypercholesterolemic men with treatment. Another recent study with alloxan -induced diabetic rats given an aqueous amla fruit extract has shown significant decrease of the blood glucose, as well as triglyceridemic levels and an improvement of the liver function caused by a normalization of the liver-specific enzyme alanine-transaminase activity. Amsar's own research has shown the anti oxidant activity of this miraculous fruit.


Extracted from wheat, and bamboo ANARITI NATURVIT contains naturally occurring trace elements and minerals critical to hair , skin and bone health.

Ingredients: - Each daily dose of 3 tablets contains

Nutrient (3 Tabs) Following is for 4.5 gms of Material Actual Values (-10% or <)
Vitamin A (Caro) 2,000 IU
Vitamin C 300 mgs
Vitamin D 450 IU
Vitamin E 35 IU
Vitamin K 45 mcg
Thiamine B-1 40 mg
Riboflavin B-2 14 mg
Niacin B-3 20 mg
Pantothenic acid 5 mg
Pyridoxine B-6 4 mg
Folic acid 400 mcg
Vitamin B12 6 mcg
Biotin 500 mcg
Calcium 140 mg
Magnesium 30 mg
Iron 4 mg
Zinc 580 mcg
Copper 170 mcg
Manganese 580 mcg
Iodine 5 mcg
Chromium 80 mcg
Selenium 3 mcg
Molybdenum 1 mcg


Free oxygen radicals cause more damage to the human body than any pathogen or virus. According to the Free-radical theory, oxidative damage initiated by reactive oxygen species is a major contributor to the functional decline that is characteristic of aging. Cancer, Arthritis, Asthma, Alzheimer's are all caused by oxidative stress. Whilst the concept of anti-oxidants is ridiculed by pharmaceutical companies in public, many have started nutraceutical divisions under different names where they sell anti-oxidant products.

There are several known anti-oxidants such as green tea, grape seed, cinnamon etc in the natural world, but none possess the wide array of medicinal benefits as Curcuma longa a herb native to India and the focus of over 500 research papers and an in depth study by the National Institute of Health, Washington, USA.


Curcuma long's medicinal activity is now undisputed, it's anti cancer activity, anti oxidant activity, anti inflammatory activity are well studied and documented. Amsar has studied this herb for over 40 years and conducted its own investigations with excellent results.

Turmeric has been suggested as a safe, natural, and effective alternative to now-recalled cyclooxygenase inhibitors like celecoxib (Celebrex®) and rofecoxib (Vioxx®), as well as aspirin and ibuprofen.

Clinical studies show that curcuminoids may be beneficial in the prevention and treatment of a number of types of cancer, including breast, colorectal, gastrointestinal, genitourinary, lung, leukemia, lymphoma, melanoma, ovarian, pancreatic, prostate, and sarcoma. Treatment with encapsulated turmeric in one clinical study resulted in the alleviation of peptic ulcers.31 A pilot study of 207 volunteers suffering from irritable bowel syndrome (IBS) suggested that a standardized turmeric extract might help reduce IBS symptoms. A short-term study investigating the anti-rheumatic activity of curcumin found that its effects were comparable with those of phenylbutazone, an analgesic and anti-inflammatory drug.Curcuminoids were also shown to produce a better anti-inflammatory response than placebo in postoperative inflammation in a small group of males who had hernia operations. A pilot study suggested that turmeric paste applied externally is an effective and inexpensive treatment for scabies, a condition caused by skin mites. Curcumin also shows beneficial effects on insulin resistance, a precursor of type 2 diabetes. Turmeric extract has shown some potential in prevention and treatment of neurodegenerative conditions, including Alzheimer’s disease.Other clinical trials suggest that curcumin might be helpful in treating familial adenomatous polyposis, ulcerative colitis, hypercholesteremia, atherosclerosis, pancreatitis, psoriasis, chronic anterior uveitis, and arthritis.

OXYLITE is the results of numerous studies by Amsar that have proven its beneficial effects on the brain, heart, liver, kidney etc. Based on a premium, proprietary extract OXYLITE delivers unmatched benefits in several critical areas of healthcare that modern medicine has no answers for.

          Copyright © 2006-2013 Amsar Private Limited
Follow Us :
Website Designed by Web-Mantra