Amsar was founded by two scientists with Post Graduate degrees in chemistry from England and Doctoral degrees from Switzerland. Both these individuals then began gaining experience at pharmaceutical giants such as Sandoz and Pfizer, reaching senior positions within the R&D/Manufacturing departments of these companies.

With this solid background they founded Amsar at a time when traditional medicine was being swept away by the newly emerging drug industry that was given a mandate to address a recently independent India's health problems. Saddled with archaic methodologies, an immovable mind set, lack of validation and standards, Ayurveda and all the other forms of traditional medicine faced a serious threat to their survival. This is where Amsar began to reverse this slide.

Amsar represents a unique blend of traditional knowledge and modern science. Established in 1963, Amsar was India's first manufacturer of standardized botanical extracts. An award winning company, Amsar has been at the forefront of the Indian herbal industry for over 4 decades. Today Amsar carries the agenda of it's founders to Deliver Quality Naturally by employing the highest levels of technical expertise, advanced manufacturing and validation technologies and doing all this in an environment that is transparent, dedicated and visionary.